Giants of enterprise : seven business innovators and the empires they built
By, Tedlow, Richard S.
Publisher: Harper Business
Class No.: 338.04092273 TED
Accession No.: 010282
Year: 2003
Pages: 512 p.

Of the week: 22nd June 2009 to 27th June 2009

Giants of Enterprise: Seven Business Innovators and the Empires They Built

With depth and clarity, Tedlow illuminates the minds, lives, and strategies behind seven business titans: George Eastman, Thomas Watson, Henry Ford, Charles Revson, Robert N. Noyce, Andrew Carnegie, and Sam Walton. Seven business innovators and the empires they built.

The pre-eminent business historian of our time, Richard S. Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires.

With the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times: George Eastman and his invention of the Kodak camera; Thomas Watson of IBM; Henry Ford and his automobile; Charles Revson and his use of television advertising to drive massive sales for Revlon; Robert N. Noyce, co-inventor of the integrated circuit and founder of Intel; Andrew Carnegie and his steel empire; Sam Walton and his unprecedented retail machine, Wal-Mart.