Why not? How to use everyday ingenuity to solve problems big and small
By, Nalebuff, Barry
Publisher: Harvard Business School Press
Class No.: 153.43 NAL
Accession No.: 011329
Year: 2004
Pages: xv, 200p.

Of the week: 24th July. to 30th July., 2006

Using this simple, proven method, anyone can come up with novel ideas for solving problems of all kinds.

In this refreshing, positive, and powerfully written book, we learn something critical about creativity and innovation it’s not just for engineers and rocket scientists, and it's not just about the cutting edge and the revolutionary. Nalebuff and Ayres show that every one of us can be innovators’ changing the world in big and small ways using not the latest technology, but good, old-fashioned ingenuity.

The book is packed with examples of how Why Not thinking has helped solve or could solve problems in business, politics, and everyday life.